Indian Institute of Management Tiruchirappalli Executive Certificate in GenAI
- 20+ live classes with IIM Trichy faculty
- Capstone on a real business problem
- Harvard AI case studies
- No coding needed
- Jun 2026
- Starts
- 6 months
- Live online
- 72 hrs
- Live contact hours
- Saturdays
- 09:30 to 12:45 IST
Curriculum
Five modules, then a capstone.
Live on Saturday mornings. Every module ends in an MCQ assessment.
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Module 1 Weeks 1 to 3
Introduction to Generative AI
AI foundations for managers, then prompt engineering for business use: role-based, structured-output, chain-of-thought and few-shot prompting. Prof. Jang Bahadur Singh. ChatGPT, Gemini, Perplexity.
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Module 2 Weeks 3 to 4
GenAI in human resources management
AI-powered recruitment workflows, ATS and HRIS integration, engagement and retention. Case: HYRGPT. Prof. Nimmi PM.
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Module 3 Weeks 5 to 7
GenAI in marketing
Market signals and value creation, AI-driven segmentation and campaigns, brand voice and governance. Cases: HubSpot and Motion AI, Sephora. Prof. Krishna Teja. ChatGPT, NotebookLM, Zapier.
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Module 4 Weeks 8 to 9
GenAI in finance
Generative AI applied to the finance function.
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Module 5 Weeks 10 to 12
From GenAI to Agentic AI
How Generative AI evolves toward agentic systems, and what that means for the business.
What you'll learn
What you'll learn, build and gain.
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20+
Live classes with IIM Trichy faculty
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1
Team capstone with an executive presentation
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2 to 3 hrs
Weekly work outside the live sessions
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No code
Low-code and no-code tools throughout
Tools include ChatGPT, Google Gemini, Perplexity AI, NotebookLM, Zapier, Google Colab and n8n.
Who it is for
For leaders who influence business decisions.
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Mid to senior managers
Managers who drive teams and executives responsible for business outcomes.
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Functional heads
Heads of HR, marketing, finance, operations and strategy.
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Transformation and technology leads
Strategy and digital-transformation leads, CTOs and IT directors.
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Founders and entrepreneurs
Builders exploring AI-led growth, automation and AI-enabled products.
Business-focused, not deep technical training. Not intended for AI researchers or ML engineers looking for model-building or coding-heavy work.
Faculty
Learn from IIM Trichy faculty.
- IIM Trichy Prof. Jang Bahadur Singh Introduction to Generative AI
- IIM Trichy Prof. Nimmi PM Assistant Professor, HRM and Organisational Behaviour
- IIM Trichy Prof. Krishna Teja Marketing analytics and strategy · Ph.D. IIM Kashipur
- IIM Trichy Prof. Shalini V Assistant Professor
- IIM Trichy Prof. Saini Das Information Systems and Analytics
- IIM Trichy Prof. Gopinath K Ph.D. IIT Madras · MBA NIT Tiruchirappalli
- IIM Trichy Prof. Sirish Kumar Gouda Operations Management and Decision Sciences · Fellow, IIM Bangalore
What you get
A certificate, and a capstone you present.
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Certificate
Certificate of Completion from IIM Tiruchirappalli
Awarded on a minimum of 35% in the MCQ assessments, a satisfactory capstone and 70% live attendance. This program does not confer alumni status.
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Capstone
An executive-ready AI adoption proposal
In teams: a 10 to 15 slide executive presentation, a 12 to 15 page business report and a final group presentation covering use case, roadmap, benefits and risks.
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For teams
Get your company to pay for it
Many participants enrol through corporate sponsorship or reimbursement. Official invoices and sponsorship letters are provided on request.
Get reimbursed →
FAQs
Questions, answered.
Who is this program designed for?
Working professionals with at least five years of experience who influence business decisions: mid to senior managers, functional leaders, product managers, consultants, transformation leaders and entrepreneurs.
Do I need a technical background?
No. The program starts with AI foundations and emphasises low-code and no-code tools. Basic familiarity with spreadsheets is enough.
What is the weekly schedule?
Live sessions on Saturday mornings in a virtual classroom, plus two to three hours of self-paced work. Recordings and materials live on the LMS.
What happens if I miss a live session?
You can watch the recording on the learning platform. Live attendance still counts toward the 70% needed to certify.
Does the program include placements?
No. It is designed for working professionals and does not include placement services.
Is there a selection process?
Applications are reviewed for eligibility. You may be asked for graduation proof, government ID, work experience details and an updated resume or LinkedIn profile.